Board Thread:Animal Jam Talk/@comment-34823604-20181228172222/@comment-37745350-20181228175948

I am quite confused? If Animal Jam makes money by players creating more accounts, why don't making accounts cost money? I understand it's a children's game, parents obviously don't want their kids paying for games with their money. But isn't it good for Animal Jam to gain money from these accounts? If they are, then they might use the money to help develop the game further or use it for things they need. And we don't want the game to stay the same forever?